CHALLENGING BLACK AND WHITE THINKING IN AGRICULTURE
Our Why
We want to challenge conventional thinking in agriculture.
By focusing on the industry's human side, we aim to empower farmers to enjoy what they do and farm with purpose, creating profitable businesses.
Farmers are people, and we're all wired the same way.
We use what we have learned from the fields of behavioural science, change management, and positive psychology in our writing, podcasting, workshop design, and facilitation.
A bit about Amy
Amy Hughes is a mum of 2 lads, a mental health first aider, podcaster and agricultural knowledge exchange professional. She grew up on a beef and sheep farm in North Yorkshire and still lives in the 'Motherland' with her family.