Our Story

Born and raised on a beef & sheep farm in North Yorkshire, Amy has spent the last 18 years working in Agricultural extension and education. Inspired by her Grandad Ken and Dad, John, she gets out of bed in the morning to help British farmers thrive.  

Following the birth of her second son, she struggled with postnatal depression and anxiety, and has since developed a huge interest in human psychology, behaviour change and mindset. Challenging her own traditions has enabled her to share those experiences with others in the farming industry, to create the change they want to see. 

Amy has spoken at international conferences and on panel sessions as well as writing multiple articles, blogs and opinion pieces for national farming press and other industry organisations. She co-hosts a podcast called 'Think Outside The Fence'.

She holds a Post Graduate Diploma in Agricultural Science and Production Systems, a Post Graduate Certificate in Sustainable Livestock Production, is a mental health first aider.    

Amy has been in the running for multiple industry awards, including;

- Meat Business Women 'One to Watch' award

- Women in Meat 'Training and Education' award

- National Women in Agriculture 'Training and Education Woman of the Year' award