About Amy Hughes
I've been where you are. That's why I built this.
Qualified interpersonal mediator. Grew up on a beef and sheep farm in North Yorkshire. Built EmpowerAg because the industry needed it.
I grew up on a beef and sheep farm in North Yorkshire. Farming was everything — it's who we were, not just what we did.
I spent 18 years working in cattle breeding, agricultural extension and education, inspired by my Grandad Ken and my Dad, John. I thought I understood farming inside out.
Then I had my second son, and everything fell apart. Postnatal depression and anxiety hit hard.
That changed everything. I started learning about human psychology, behaviour change, and what actually helps people move forward. And I realised the farming industry was full of people carrying the same weight — they just didn't have the language or the space to deal with it.
That's why I built EmpowerAg. And that's why I built GRIP.
“I'm not here to tell farmers what to do. I'm here to help them figure out what they actually want — and give them the tools to make it happen.”
— Amy Hughes, EmpowerAg
The experience behind it
- PgDip in Agricultural Science & Production Systems (Harper Adams University)
- PgCert in Sustainable Livestock Production
- Qualified Mental Health First Aider
- Host of two podcasts: Think Outside The Fence and Out Of The Rut
- Hosts and produces podcasts for other organisations
- International conference speaker and writer for national farming press
Awards and nominations
Meat Business Women
'One to Watch' award
Women in Meat
'Training and Education' award
National Women in Agriculture
'Training and Education Woman of the Year' award
Amy in Action
See Amy's work in the real world
Keynotes, panels, podcasts, and press writing — a record of what it looks like when farming thinks differently about people.
Amy in ActionReady to talk?
No obligation. Just a conversation about what's going on and whether Amy can help.
Send Amy an Enquiry