I've been where you are. That's why I built this.

I grew up on a beef and sheep farm in North Yorkshire. Farming was everything - it's who we were, not just what we did.

I spent 18 years working in cattle breeding, agricultural extension and education, inspired by my Grandad Ken and my Dad, John. I thought I understood farming inside out.

Then I had my second son, and everything fell apart. Postnatal depression and anxiety hit hard. 

That changed everything. I started learning about human psychology, behaviour change, and what actually helps people move forward. And I realised the farming industry was full of people carrying the same weight - they just didn't have the language or the space to deal with it.

That's why I built EmpowerAg. And that's why I built GRIP.