Goals, reality, insights, planning

GRIP (Goals, Reality, Insights, Planning) is a course designed specifically for UK farmers to help them take control of their businesses in challenging times.

 In a farming world where the goalposts are constantly shifting, are you ready to get a GRIP?

Delivered by Amy Hughes of EmpowerAg, the course has been developed using the learnings from 15 years of knowledge exchange, training, and behavioural science experience.

This isn't just about farming; it's about understanding your behaviour and decision-making patterns to create lasting, positive change on your farm. 

GRIP will guide you through:

Understanding Current Behaviour: How are you operating at the moment? What’s influencing your decisions, and what’s blocking you from moving forward? If we can master our own behaviour and thought processes, we can start to move towards what we want to achieve.

Setting Clear Direction: What are your goals and objectives for your farm? Is everyone else on the same page? Are you being driven by things within your control or spending your time and energy worrying about the things you can’t control? 

Understanding and bringing others with you: We all come up against resistance to change in those we work closely with, but what’s causing that, and how do we deal with it to achieve a positive outcome for everyone? 

Action Planning: What are your next steps, and how do you get there? Who do you need to involve, and what’s the best way to approach it? Who do you need support from, and how are you going to know when you’ve got to where you want to be? 

GRIP empowers you to find joy in your work and farm with purpose, leading to more profitable and sustainable businesses.  

The course has been made possible by the Frank Parkinson Agricultural Trust, making it an accessible investment in your future. 

Don't just farm; thrive. Get a GRIP on your future with us.