The human side of farming. Workshops, facilitation and mediation across the UK.
In the cab
Most advisory training teaches you what to say. This podcast is about what's actually happening when a farmer says no - and what to do about it.
Built for agronomists, vets, consultants and advisers who do their best thinking on the drive between farms. Six audio modules. Listen on any podcast app. £127.
Across six modules, we get into the real reasons advice doesn't land: the alarm bells that go off in us when we feel pushed back on, the losses farmers are protecting when they resist change, the values clashing beneath the surface before a word of advice has been given.
And then the practical stuff - how to diagnose what's really going on, how to co-design solutions that stick, and how to leave the yard with an actual next step rather than a vague promise to think about it.
This isn't soft skills. It's the missing half of technical expertise.
What you get
You'll get access to all 6 module audio recordings (approximately 1 hour each) and the full handbook with theory, practice exercises and role play scripts. You can listen to the audio directly from your browser or via your favourite podcast app.
What you'll be learning
This course is built around a simple arc:
- The Mirror - your “alarm bells” and what happens when you hear “no”
- The Presence - how to help a farmer feel heard, not managed
- The Farmer’s World - diagnosis and root cause of the resistance (not persuasion)
- The 4 Common Losses - control, competence, certainty, identity - the things farmers are really protecting when they say 'no'
- The Architect - co-designing solutions that actually stick
- The Closer - leaving the yard with a plan: what/when/who + check-ins
what you'll be able to do after the course
- Handle pushback without becoming defensive, overly sales-driven or awkward
- Diagnose what is really behind a farmer’s “no”, avoiding ineffective approaches
- Lead more effective conversations around mindset, behaviour and change
- Co-design next steps with farmers, creating genuine ownership rather than prescription
- Leave farm visits with clear momentum - not just rapport and a “good conversation”