The gap between advice and action is a people problem.

Most knowledge exchange programmes dump information on people and hope for the best. There's a better way.

If your current approach isn't landing - if farmers are nodding along and then doing nothing differently - the problem usually isn't the content. It's that the programme wasn't designed around the people you're trying to reach.

I design and deliver engagement programmes that start with the human element. What motivates this audience? What's getting in the way of change? What does adoption actually look like in their daily lives - not just on paper?

The result is content and delivery that farmers actually engage with, because it speaks to where they are, not where you'd like them to be.

This is for you if:

• Your knowledge exchange programme isn't generating the uptake or behaviour change you need
• You're reaching farmers but not shifting practice
• You want to design something new that's built around real farmer psychology from the start
• You need someone who understands agricultural audiences from the inside

A speaker who says what others are thinking - and backs it up with evidence.

I speak at agricultural conferences, industry events, and professional development days on the human side of farming - why farmers resist change, how family dynamics affect farm businesses, and what actually works when you're trying to get traction on farm.

My talks draw on behavioural science, real farming situations, and fifteen years of working at the intersection of agriculture and human behaviour. I was Head of Engagement at AHDB. I've seen what works and what doesn't - from both sides of the gate.

I challenge comfortable assumptions. Always with evidence. Usually with humour.

I speak on topics including:

• The human side of businesses
• Communication and conflict in farming families
• Getting behaviour change right in agricultural knowledge exchange
• Why farmers resist change - and what to do about it
• Mental Health
• Women in agriculture

Content that actually reaches farmers - because it's made by someone who understands them.

I host and produce podcasts for agricultural organisations who want to create content that genuinely connects with farmers and rural professionals.

Reaching this audience takes more than a decent microphone. It takes sector knowledge, the ability to handle sensitive topics with care, and a voice that farmers trust - because it sounds like someone who gets it, not someone performing relatability.

I host my own podcasts - Think Outside The Fence and Out Of The Rut  - and I bring that same approach to work I produce for other organisations.

This is for you if:

• You want to create a podcast that farmers will actually listen to
• Your current content isn't cutting through with an agricultural audience
• You need a host or producer with genuine credibility in the sector
• You want someone who can handle difficult or sensitive conversations on mic